Backstory
Hello!
I’m Shannon
I’m an email marketing strategist who builds systems that make businesses easier to run — and more profitable over time.
What I’m especially good at is seeing how everything connects. The website, the email list, the offers, the backend systems. I notice where communication breaks down, where leads get lost, and where effort isn’t translating into revenue — then I design email and marketing systems that bring it all back into alignment.
I bring years of experience across business operations, marketing, and systems thinking to help service-based businesses and digital brands move from scattered efforts to intentional growth. My work blends strategy, automation, and thoughtful messaging in a way that feels clear, human, and sustainable — not overwhelming or overly technical.
The goal is never more tools or more noise.
It’s clarity. Consistency. And systems that quietly support your business day after day — welcoming people in, nurturing relationships, and making it easier for the right clients to say yes.
This is a solopreneur-led studio, and I’m hands-on with every project. When a build calls for additional expertise, I collaborate with trusted creatives who share the same standards and attention to detail. That’s why you’ll see “we” around here — it reflects how the work gets done, even if I’m the one guiding the strategy.
At the end of the day, I help businesses stop relying on constant effort and start building systems that carry their weight — so growth feels intentional, not exhausting.
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I believe in keeping things simple, smart, and human. I’m curious and thoughtful about how your business actually runs day to day, not how it looks in theory. I ask questions, spot patterns, and map things out before building anything. That way, we keep systems simple, intentional, and aligned with how you really work.
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I value simplicity because clarity creates calm. Creativity because no two businesses should run the same way. Efficiency because your time matters. And authenticity because your systems should support who you are, not force you into someone else’s process.
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I don’t drop templates and disappear. I take the time to understand how your brain works, how your clients move through your business, and where things quietly fall apart behind the scenes.
This work is part strategy, part translation, and part boundary-setting. You get systems that feel supportive, not rigid, and client experiences that feel polished without being complicated.
I don’t overcomplicate things
I explain tech in plain language
I design systems you can actually maintain
I create email copy that converts
I take on a limited number of clients so you get real attention
